OASYS 1 Day Contact Lenses are strategically targeting young adult consumers to help acquire new users. According to the client's brief, the key objective is to build stronger brand awareness for ACUVUE among the youth demographic. Additionally, the research indicates that consumers are more inclined to wear contact lenses when they are engaged in sports activities.

Based on the brief, we have engaged with JACE Chan, the rising independent singer in Hong Kong. Her unique personality aligns well with the ACUVUE brand equity. The storyline illustrates how ACUVUE 1 Day contact lenses enable her to live a more fulfilling life and pursue her desires freely.