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Project Name

2024 MAX 1-Day Launch Campaign

ABOUT THIS PROJECT

Campaign Management
Content Marketing
Creative Production
Digital Marketing
Influencer Engagement
PR & Events
Video Production

Project Details

OVERVIEW

OASYS MAX represents the pinnacle of ACUVUE's contact lens offerings. This new product delivers the ultimate in comfort and performance, thanks to two groundbreaking technologies – OptiBlue ™ to filter blue light and TearStable™ for long wear moisture.

OASYS MAX is strategically positioned to cater to users with higher purchasing power who are seeking a premium, high-quality contact lens solution. The advanced features of OASYS MAX make it an attractive option for discerning consumers looking to elevate their visual experience.