Project Name
MegRhythm Leg Patch Launch
ABOUT THIS PROJECT
MegRhythm Leg Patch Launch
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OVERVIEW
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Building on their hero product—the eye mask—MegRhythm aims to evolve the brand into one synonymous with total relaxation. The introduction of leg patches in 2023 marks a significant step in this new branding focus.
Project Details
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OVERVIEW
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Building on their hero product—the eye mask—MegRhythm aims to evolve the brand into one synonymous with total relaxation. The introduction of leg patches in 2023 marks a significant step in this new branding focus.
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Challenge and Opportunity
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The two SKUs, cool and warm patches, cater to different usage occasions. It is essential to clearly communicate the differences between the two SKUs and highlight their unique features to maximize consumer understanding and appeal.
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Solution
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We invited Fat Boy to star in the thematic campaign, leveraging his iconic image that embodies both active dancing and relaxation. This association fits seamlessly with both SKUs, helping to convey the versatility and benefits of the leg patches.