Project Name
KAO - LAURIER From Zero to Infinite Possibilities – LSSG Series Rebranding
ABOUT THIS PROJECT
KAO - LAURIER From Zero to Infinite Possibilities – LSSG Series Rebranding
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OVERVIEW
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LSSG (零感特薄), as the hero product range, received a major rebrand in early 2022. The primary benefit to communicate is absorbency, which is arguably the most important feature in the entire sanitary napkin category.
Project Details
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OVERVIEW
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LSSG (零感特薄), as the hero product range, received a major rebrand in early 2022. The primary benefit to communicate is absorbency, which is arguably the most important feature in the entire sanitary napkin category.
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Challenge & Opportunity
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The sanitary napkin market is highly competitive, with numerous variants available from different brands. To succeed, clear differentiation is essential for this new sub-brand to stand out among the competition.
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Solution
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The creative concept centered around the feeling of “nothing / 0,” allowing users to explore infinite possibilities. Thanks to the powerful absorbency of the LSSG series, users can engage in their daily activities without worry, regardless of whether they are on their menstruation period. This rebranding campaign was a comprehensive, 360-degree approach that included television commercials (TVC), online advertising, out-of-home (OOH) placements, and social media engagement.