Project Name
KAO Curél Deep Moisturizing Spray Launch Campaign
ABOUT THIS PROJECT
KAO Curél Deep Moisturizing Spray Launch Campaign
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OVERVIEW
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As one of the leading consumer brands focusing on face and body skin moisturization and addressing dryness-induced sensitive skin issues, Curél developed and launched a new spray designed to help users stay hydrated at home and on-the-go.
Project Details
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OVERVIEW
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As one of the leading consumer brands focusing on face and body skin moisturization and addressing dryness-induced sensitive skin issues, Curél developed and launched a new spray designed to help users stay hydrated at home and on-the-go.
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Challenge & Opportunity
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The moisturizing spray product category is relatively niche, with only a few competitive products available in the market. Therefore, justification is necessary for this new product, especially as its price point is slightly higher than others on the market.
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Solution
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To promote the product effectively, a thematic online video was created, capturing three iconic moments where the target audience spends most of their time daily and highlighting how these environments can harm their skin. The product is portrayed as the solution, "saving" the talent from dryness issues and emphasizing its effectiveness in real-life scenarios.